MMetrics LTD M:Metrics is the mobile media authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market.

One of our products is MeterDirect, which is the first service that tracks directly and continuously the way that subscribers used their smartphones. This enables us to measure how often and for how long subscribers of many different operators surf the Internet with their phones, which games they play, which sites they visit, how many e-mail messages they send and what other features they use.

The purpose of the Smart M:Panel campaign is to recruit mobile phone users for our research panel. Mobile users will be rewarded for voluntarily installing a software client on their mobile device. Our panelists get £ 15 and they also receive a £ 5 per month ongoing incentive for the panelist and a prize draw every 3 months.